Privacy Policy

1. Introduction

At Tricelle Marketing (https://tricelle.marketing), we are committed to protecting the privacy and security of our clients and website visitors. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website or engage our ecommerce consulting services. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect several different types of information for various purposes to provide and improve our service to you:

• Personal Identification Information: While using our site or engaging our services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, such as your email address, phone number, and name.
• Business Data: To provide bespoke growth strategies, we may collect information regarding your business operations, including Shopify store data, marketing performance metrics, and retail distribution details.
• Usage Data: We may collect information on how the website is accessed and used. This may include your computer’s IP address, browser type, browser version, the pages of our site that you visit, and other diagnostic data.
• Cookies and Tracking Data: We use cookies and similar tracking technologies to track activity on our service and hold certain information to improve your user experience.

3. How We Use Your Data

Tricelle Marketing uses the collected data for various purposes:

• Service Delivery: To provide strategic growth consulting, manage Shopify channels, and optimize marketplace performance.
• Performance Analysis: To build analytics dashboards and financial planning tools that track SKU profitability and funnel visibility.
• Communication: To notify you about changes to our services or to provide updates on your marketing lifecycle strategies.
• Optimization: To improve our website’s UX and testing frameworks to ensure a premium user experience.

4. Third-Party Sharing and Data Processing

We do not sell your personal or business data. However, we may share your information with third-party service providers to help us deliver our services:

• Analytics Providers: We use tools such as Google Analytics, Shopify Analytics and Looker to monitor and analyze the use of our service.
• Marketing Automation: We utilize platforms like Klaviyo and Mailchimp to manage email and SMS lifecycle strategies.
• Collaboration Tools: We may use project management and data tools such as Airtable, Asana, and Slack to coordinate with our network of industry specialists.

5. Data Security and Retention

We implement appropriate technical and organizational security measures to protect your personal and business data from unauthorized access, disclosure, or loss. This includes the use of encryption, secure access controls, and regular audits of our third-party integrations.

We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by legal, accounting, and reporting obligations. Once no longer required, data is securely disposed of or anonymized.

6. Your Rights and Access

Under Canadian privacy laws, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete information.
• Withdrawal of Consent: Withdraw your consent for data processing at any time (subject to legal or contractual restrictions).

To exercise any of these rights, please contact us using the details below.

7. Accountability and Contact Information

Tricelle Marketing is responsible for the personal information under its control. We have designated a Privacy Officer to oversee our compliance with this policy and PIPEDA.

If you have questions about this Privacy Policy or how your data is handled, please contact: coey@tricelle.marketing