OUR EXPERTISE
Enterprise Strategy. Boutique Execution.
Tricelle Marketing delivers ten years of North American luxury beauty e-commerce leadership, embedded inside your brand, not outside it.
WHAT WE DO
Bring the world to
your brand
The Pedigree
Before founding Tricelle, I spent over a decade leading e-commerce for some of the world’s most recognized luxury beauty houses. I’ve sat in the seats you’re aiming for:
Retail Launch Strategy
Clé de Peau Beauté × Sephora Canada
Kilian Paris × SSENSE
E-Commerce Leadership
Director, Sukoshi Mart
eRetail Specialist, Shiseido Group
Prestige Digital Growth
La Mer · Tom Ford Beauty · Jo Malone London · NARS
The Tricelle Vision
Luxury-level e-commerce strategy shouldn’t be locked behind big-agency retainers.
Emerging beauty founders need enterprise systems to compete, especially when scaling into Sephora and Ulta. Tricelle bridges that gap.
We build the digital infrastructure and omnichannel strategies that sustain long-term brand equity. From Shopify Plus optimization to global eRetail management, we create the roadmap for the next generation of luxury beauty brands.
Our Team
Coey Catchpole
Principal Strategy & Growth
The Lead: Leveraging 10+ years of prestige beauty leadership for Shiseido, La Mer, and NARS.
The Role: Driving omnichannel growth strategy, P&L management, and retail expansion for brands ready to scale into Sephora and Ulta.
The Collective
Performance Marketing & Paid Media
The Collective: Vetted beauty paid media specialists managing high-scale budgets across Meta, Google, and TikTok.d Ulta.
The Role: Executing data-driven acquisition and high-ROAS performance marketing tailored for the luxury and prestige beauty consumer.
The Collective
Retention & Lifecycle (CRM)
The Collective: Elite Klaviyo and Attentive experts specializing in beauty e-commerce retention.
The Role: Architecting high-retention Email/SMS automation and CRM segmentation to maximize customer lifetime value (LTV).
The Collective
Creative Direction & Visual Storytelling
The Collective: Award-winning beauty art directors and photographers focused on clean beauty aesthetics.
The Role: Protecting brand equity through high-end visual storytelling, campaign assets, and luxury product photography.
The Collective
eRetail & Global Marketplace Operations
The Collective: Specialists in retail partner portals (Sephora, Ulta, Amazon Luxury).
The Role: Managing the technical complexities of wholesale digital growth, EDI setup, and global catalog hygiene.
The Collective
Web Engineering & UX Optimization
The Collective: Shopify Plus developers and E-commerce UX designers specializing in the beauty journey.
The Role: Building high-conversion digital flagships with custom features like shade-matching tools and seamless subscription models.
WHERE ARE WE LOCATED
A Borderless Collection
Based in North America. Operating Globally.
Tricelle is a modern, remote-first agency designed for the speed of the digital beauty industry. While our strategic leadership is based in North America, our collective of specialists spans the continent—giving us the agility to manage your Shopify flagship or global eRetail portals from anywhere.
By operating as a remote-first beauty consultancy, we eliminate the overhead of traditional brick-and-mortar agencies. This allows us to invest those resources directly into your brand’s growth, hiring the best performance marketers and creative directors regardless of their zip code.
Thinking about joining our team?
Check out our open positions, or drop us a line, say hi.